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Why Responsive Website Design Is So Popular? There’s an extremely fast rate of growth in the number of people who are using smart phones, tablets and other smart devices to browse the web. As a matter of fact, this one is not very surprising because it offers comfort and convenience while being cost effective at the same time. The use of these mobile devices are closing the digital gap between the poor and the rich as well as rural dwellers and urban. All businesses and organizations are actually duty bound in creating a site that is mobile friendly in an effort to reach the mobile users they need. One way to get this done is to have a responsive design to varieties of screen sizes of the devices used by people. RWD or Responsive Web Design is a kind of technique is used in website designing to allow websites respond to orientation, screen size and the platform of device that the user is viewing with. Responsive designs are actually the single most significant factor that has changed user’s browsing behaviors in the past few years. These websites have the capability of changing from one device to the other. To give you an example, if the user switches from a tablet device to a mobile phone, the website adapts automatically and fits to the size of the screen dynamically at the same time. Following are some benefits that businesses can reap from RWD delving into technicalities that are involved in website design. Number 1. User friendly – one of the best things for having responsive website is that, they are fluid and liquid that makes the content to quickly change across devices and screen resolutions. It has foreground images that is scaling with the layouts to reveal and to hide parts of the images on the site.
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This fluidity that the design has makes it more user friendly, exquisite and accessible when compared to traditional websites. Users will be able to browse your page no matter what kind of environment they’re in hence, it significantly boosts the reach of your business website.
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Number 2. Consolidating business marketing efforts – Google and various search engines are recommending businesses to have an RWD. Google being the most popular search engine has explained that responsive web designs are easier to crawl and favorably performs in search results. Number 3. Cost effectiveness – using either laptops or desktops is typically more expensive and/or a bit inconvenient rather than using a smart device. These mobile devices are offering easy and quick access to information on the go. Therefore, for those who are spending little time in an office, responsive website designs are very cost effective. With all the benefits that come with RWD, it is not a surprise why it is quite popular nowadays.